Since the Iron and Half-Iron distances weren't enough, Ironman® is now jumping into the Olympic-distance races. "World Triathlon will dub its new series 5150, a reference to the 51.5-kilometer length of the Olympic race."
|Not just for endurance athletes anymore|
"A 2009 USA Triathlon survey found that only 17% of triathletes had finished an Ironman race in the past year. But 58% had finished an Olympic-distance race."
As you probably know, the real money in the races isn't the registration fees. It's in the merchandise sold that generates the largest profits. So, now World Triathlon can capture the 58+% of the market in apparel and thousands of triathletes will be sporting the M-dot logo from one of the 13 or more races they'll be adding next year. Ca-ching! As a pure cash generator, you can't argue that it is a marketing genius move.
Honestly, I just feel that it cheapens the brand. I won't even wear a non-event specific piece of Ironman® clothing. I guess I just feel that the Ironman® brand represents the events that you've competed in - not just a generic Nike swoosh on a sweatshirt. And - even after completing Ironman Texas - I still don't think I would wear just a shirt or a hat with a plain Ironman® logo on it. Maybe I'm a bit of a purist, but it's just the level of respect that I have for the brand.
Alright, well that's enough of my huffing and puffing. Happy Kona week! That's a "real" Ironman® race, right?
Here's a link to the full article the snippets were quoted from:
Powered by Blogger.